The Espresso Growth Accelerator
Do you want to build Brand Awareness and Attract Dream Clients
while spending Less time on Marketing?
Hayleigh Hayhurst
Podcast Strategist + Manager
and I want to help you explode
your business.
Welcome! I'm
Are You Ready To...
Double down on content, but not double down on creation?
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Here’s What We Offer:
A Minimum of 40 Clips Monthly Across Your Social Platforms.
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Imagine 160 new touch points every month on Instagram, TikTok, YouTube, and Facebook, all generated from your podcast content.
Stop spending hours creating and editing reels and posts with minimal results. You deserve BIG attention on your brand, and with just four hours a month of recording, you can reach thousands of potential clients.
​It is time to stop spending hours recording and editing reels and posts, hoping for the best, and being met with small results.
You deserve BIG attention to your brand.
And it will only take you 4 hours a month to reach your ideal audience 40 more times!
Picture this - you sit down with a cup of coffee in one hand, and a microphone in the other. You confidently know exactly what you are going to talk about on the episode, because you are doing things strategically now. You know that your words are going to reach the right audience. You press record, the rest is up to us!
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“Show up & that's it” feeling.
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That is how easy it is.
Our Team Is Dedicated To Your Growth!
Our dedicated Podcast Marketing for Growth offer will work closely with you to understand your podcast's unique identity, goals, and target audience. With a tailored approach, we will implement a comprehensive marketing strategy to enhance your podcast's impact and reach.
Effectively marketing your business doesn't require creating endless amounts of reels or speaking at summits.
You can effectively show up in front of your ideal audience with your podcast. Because let’s be real… your time is better spent selling & nurturing than editing and scheduling.
This is not just another “spray and pray” approach to getting more listeners. This is a built out, tailored for You and Your Business, approach to podcast marketing.
Here is why: Your Brand and Your Podcast need to work in synchronicity. If they don’t, you are just creating more work for yourself. This is why we look at your whole business, rather than just analyzing your podcast.
Think of it this way. If you are getting 1000 listeners on your podcast about gardening, and are hoping those turn into leads for your business coaching mastermind, conversion will be low.
Now yes, this is a funny example, but really, your podcast and business should be able to nurture and convert seamlessly.
Here’s What We Offer:
Strategy Tailored for You :
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No longer will you be putting out episodes and hoping for the best, we will kick off with a strategy session where we will look at your current content and overall business and develop a customized marketing strategy based.
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Goal setting for your podcast.
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Setting up lead generation funnels from your podcast to your business.
Collaborations:
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We can support the research and outreach to guests for your podcast.
Social Media Promotion:
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A minimum of 40 clips a month, shared on your Instagram, TikTok, YouTube and Facebook platforms (that is at least 160 new touchpoints for your audience!)
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Static and carousel posts for instagram per episode.
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Captions and hashtags tailored to each platform.
Editing & Production:
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Expert Video and Audio Editing
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SEO optimized show notes in your voice
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Posting the Podcast to Apple Podcasts, Spotify, YouTube & other streaming platforms.
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Monthly Metric Tracking Across all platforms
Performance Analytics:
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Detailed monthly reports on key performance metrics.
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Continuous analysis and adaptation of strategies to ensure optimal results.
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Who is this for?
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This is for businesses and brands who are ready to grow their podcast big time. If growing your brand awareness and organic lead generation are top priorities, this is your answer.
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How long will it take to see results?
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Every podcast is different, so there is no set time that results will be seen. With that being said, most of our clients see an increase in engagement in as little as 2 months! This marketing strategy is tried and tested. Podcast success is not overnight, and the most successful podcasts are the ones that are in it for the long run.
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What is expected of me?
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Every month, we will need 4 video podcast episodes at least 45 minutes in length so we can get the clips that we need. Along the way, we will coach you if needed to make sure that the clips are engaging and will pull in the right audience.
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I'm not tech-savvy and setting up and managing a podcast seems complicated. Will it be hard?
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Not at all! We handle all the tech for you. If you are starting a new podcast, we will launch it for you and will give you a list of the exact equipment and steps you will need to be successful. If you already have a podcast, we will make sure everything is optimized to give us the best results possible.
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I don't know what to talk about in my podcasts.
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No worries, we will come up with a content calendar together during our strategy call.
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How can I be sure my podcast will attract listeners and generate leads?
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This is a comprehensive marketing plan which includes social media promotion and audience engagement tactics that have shown results in the podcast industry.
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I'm not sure if I want to commit to podcasting long-term.
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Due to the nature of this strategic program, there is a 6-month contract with this offer. That being said, after 6 months, we can adapt our strategy to short-term campaigns or seasonal promotions.
FAQ
Key Features
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Strategic Planning:
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In-depth analysis of your podcast's current performance and potential areas for improvement.
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Customized marketing strategy development based on your podcast's niche and target audience.
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Social Media Promotion:
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Management of your podcast's social media accounts to boost engagement.
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Creation and execution of targeted social media campaigns to drive listener acquisition.
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Cutting clips of your podcast, and writing custom captions.
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Management of Instagram, TikTok, and YouTube for podcasts
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Blog posts to promote on your Website, Facebook, LinkedIn and Instagram.
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Collaborations:
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Identification and outreach to potential podcast guests for collaboration.
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Performance Analytics:
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Detailed monthly reports on key performance metrics.
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Continuous analysis and adaptation of strategies to ensure optimal results.
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Increased Visibility: Our strategies will enhance your podcast's visibility across various platforms, ensuring it reaches a wider audience.
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Audience Growth: With targeted campaigns and engagement initiatives, expect a steady increase in your listener base.
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Business Growth:
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Time Savings: Focus on creating great content while we handle the intricacies of marketing and promotion.
Benefits
Grow Your Podcast Faster With
The Espresso Growth Accelerator
Here's How We'll Do It!
Step 1: Build Trust
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Define Your Unique Voice and Message: We start by refining the core message of your podcast to resonate with your ideal audience, ensuring every episode strengthens your brand.
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Align Podcast and Business Goals: Your podcast will seamlessly integrate with your business objectives, so it doesn’t just inform—it drives meaningful results.
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Audience Persona Development: We analyze who you’re speaking to and craft content that speaks directly to their needs, wants, and aspirations, setting the foundation for lasting trust.
Step 2: Become Omnipresent
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Multi-Platform Distribution: Your podcast clips and key moments will be strategically posted on Instagram, Facebook, YouTube, TikTok, LinkedIn, and more, putting you in front of new audiences daily.
Step 3: Drive Engagement & Leads
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Creating a podcast that engages isn’t enough; it should also convert:
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Call-to-Action Integration: We embed effective CTAs in each episode and its promotional content, guiding listeners from being fans to becoming clients.
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Lead Magnets and Funnels: If you have existing lead magnets, we align them with your podcast! We can also strategize on creating new lead magnets.
Step 4: Track, Adapt, and Scale
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To ensure your podcast keeps delivering results, we stay flexible and data-driven:
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Monthly Performance Reports: We analyze key metrics such as engagement, reach, and listener growth, so you always know how your podcast is performing.
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Strategy Adjustments: Based on performance insights, we fine-tune content and marketing strategies to align with what’s working best.
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Scalable Growth Roadmap: As your podcast audience grows, so do your opportunities. We plan for this growth, ensuring your podcast remains a powerful marketing tool that scales with your business.
